Faradai is a premium spirit made of Brazilian Para Cress
and Black Tea.
Para Cress is an ancient South American cultivated plant,
which mainly has been used in traditional cooking and
as medication in the north of Brazil.
The little flower slightly dazes the tongue and creates
a subtle tingling feeling in the mouth.
The visual identity, inspired by the Brazilian Graffiti
style known as »Pixação«, combines the cultural background
of the pará cress as well as the contemporary approach of the brand.
Key Visual is a bold, scalable bespoke typeface.
In cooperation with Stefan Wölfle