faradai

Services
Branding
Packaging
Art Direction
Type Design

Faradai is a premium spirit made of Brazilian Para Cress and Black Tea. Para Cress is an ancient South American cultivated plant, which mainly has been used in traditional cooking and as medication in the north of Brazil. The little flower slightly dazes the tongue and creates a subtle tingling feeling in the mouth. The visual identity, inspired by the Brazilian Graffiti style known as »Pixação«, combines the cultural background of the pará cress as well as the contemporary approach of the brand. Key Visual is a bold, scalable bespoke typeface.


In cooperation with Stefan Wölfle

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